Achieved Results

‍

Ad Sales

€78,946.64/m to €125,555.91/m in 5 months.

(35.67% increase)
‍

ACOS from 24.06% to 21.35% in 5 months.

(-11.89% decrease)

‍

Objectives

1. Grow sales on Amazon, while lowering TACOS and increasing net profit.
2. Focus on segmenting campaign structure into brand and non-brand campaigns and rolling out of all campaign and match types.
3. Focused on dayparting to maximize ad spend during high conversion hours and minimize ad spend during low conversion hours.
   ‍

Scope of Work

The scope of work included the following activities:

• Iterative campaign testing of untested campaign angles and types. Frequency was around 30-40 campaigns per week.
• Weekly bid, placement and optimisation for a catalogue of around 300 SKUs, through bid optimisation software.
• Troubleshooting of suppressed ASINs that were not terms of service conform, to ensure products stayed retail ready.
• Monitoring of review count, review rating, BSR and category rank. Weekly and monthly KPI reporting.
• Deep dive keyword research, listing creation and keyword tracking to ensure maximum visibility on Amazon.

‍

For more details or point of contacts, feel free to contact us and we will provide the requested details.