1. Retail Readiness and Margin
Before deploying traffic to your PDPs we evaluate the product detail pages of each product to ensure we have maximised the potential to convert. You will receive a full break down
Furthermore we set up an accurate controlling and KPI tracking if not already in place. That way we ensure, we are always cristal clear in how much you make:
2. Laser Accurate Keyword Research
We conduct a deep dive into your market, reverse ASIN look up your top 10-15 competitors, evaluate the keywords that the competition is generating majority of their sales and "hack" the competitions traffic by evaluating our relative rank for the most important keywords:
Afterwards we create a list of highly relevant high value targets. We ensure each search term is definitely relevant by vetting each target line by line, typing the keyword into the search bar and asking ourselves "If I am the customer, how likely am I to buy our product, when I type in the search term":
Too many agencies waste money by "testing" irrelevant keywords that they assume are relevant.
3. initial Campaign set up
We launch all mandatory SP, SB and SD campaigns to ensure we are maximising the traffic we are sending to your product detail pages. This includes a full set up of all mandatory and optional campaigns on Amazon.
Copy our campaign mapping board here.
4. Bid/Placement Management
We use Intentwise for bid management and ensure that we are keeping your targeting reliable and sharp, so you get the most bang for your buck. We create a unique bidding rule set for each of your ASINs since the bidding rules should be adjusted to the specific goals of each ASIN.
5. Search Term Negation
We keep you ad budget tight and always negate wasted ad budget on a weekly basis:
6. Ongoing Marketshare Expansion
Amazon PPC is not set it and forget it. We continuously track your % share of the TAM and initiate contingencies to acquire more marketshare profitably, either through bid optimisation or launching new campaigns:
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